暮らしを彩る、
良質なスタンダードを提案します。

We propose a high quality STANDARD
for the color in your life.

Our lives are filled with many objects.As infrastructure develops, new products are consumed one after another.You might have a enlightening encounter with just one click.As the market is filled with an abundance of items to choose from, it is important that we take care in selecting the “partner” objects that will be part of your life for a long time.

A good quality product will enrich your quality of life.It need not be expensive nor just pursued because of its scarcity.Something that you build a bond with. Something you will come to use instinctively.

We believe this to be the basis of “standard”.Our unique frame of reference values of things come down to an original obsession.This obsession is nothing but attachment.

dia STANDARD is a web magazine that leads to a fondness of things you can continue to use for a long time.Of course the value of standard has infinite interpretations.Therefore, we verify the standard from various angles.

dia STANDARD has “JOURNAL” that features invariable value through our original eyes.“daily STANDARD” recommends one item everyday that would become a masterpiece or a new standard.“my STANDARD” introduces personal standard items from various curators who are active in various fields.Based on these contents we will derive the best partner of standard for you.